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<section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <span style="text-indent: 2em; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(63, 63, 63); font-family: 黑体, SimHei; box-sizing: border-box !important; overflow-wrap: break-word !important;">根据腾讯2021 Q2财报显示，微信月活用户12.51亿人，同比增长3.8%，环比增长0.8%，活跃用户通过小程序的参与度进一步提升，产生交易额同比增长超过一倍。这么大的流量池，是<a href="http://aigengyun.cn" target="_self">培训机构</a>获取新客户最有利的平台，家长转介绍、续费也更方便！</span><span style="text-indent: 2em; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(63, 63, 63); caret-color: red; font-family: 黑体, SimHei; box-sizing: border-box !important; overflow-wrap: break-word !important;">那么建立机构的小程序有什么好处，怎么引流呢？</span></p></section><p><section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><section><section><section><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 16px;">一、搭建机构品牌小程序的好处 <strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </strong></span></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); caret-color: red; font-family: 黑体, SimHei; font-size: 16px;">1、承载私域流量，把家长引流到机构<br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">机构无需花大成本开发APP，不用再被美团、饿了么等公域流量平台所捆绑，有了小程序后，家长随时点开，即可查看机构信息、课程、活动优惠、在线申请试听等，给家长和学员一对一的服务体验。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">2、体量轻，操作简单方便</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">小程序无需下载安装即可使用，缩短与用户的接触环节，且小程序能将图标生成在手机桌面，不占内存。而且付款也可直接通过微信支付，减少支付时间与手续，提高用户转化率。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">3、提供多种引流方式</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">微信为了促进企业客户拓展自有渠道，开设了90多个小程序入口，包括扫码、附近小程序、公众号链接、聊天转发、聊天主页面下拉展示、发现栏小程序等入口，还支持多种广告形式，培训机构可以充分利用这些入口进行获客，实现客户转化和流量变现。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><a href="http://aigengyun.cn" target="_self"><img class="rich_pages wxw-img" src=""l)z0m,# _z inpV1r" alt="" width="500" height="400" title=""/></a></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><section><section><section><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 16px;">二、</span>教育培训机构如何快速搭建自己品牌的小程序？</section></section></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">微信小程序自带有简单的门店介绍功能，像在线购买课程、家校沟通、考勤签到等专门转对教培机构的功能，是需要专门开发的，推荐老师选择成熟的第三方软件公司开发，技术稳定，系统功能结构更符合机构模式，例如爱耕云，帮助机构打造专属品牌小程序，一对一部署，在线招生、教务管理、家校互动全方位运营。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><section><section><section><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 16px;">三、</span>如何运营小程序进行引流？ <strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </strong></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); caret-color: red; font-family: 黑体, SimHei; font-size: 16px;">1、利用小程序入口引流</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">微信小程序有90多个入口进行引流，机构可以利用这些入口进行获客。比如附近的小程序功能、小程序识别码等都可以带来相对一部分精准客户，还可以利用小程序与各种活动相互对接，例如“在线拼团”、“限时抢购”、“在线抽奖砸金蛋”、“集赞种花”等多种活动，社交引流功能，帮助机构线上线下渠道相融合、吸引、转化、活跃新用户。</span></p><p style="text-align:center"><a href="http://aigengyun.cn" target="_self"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;"><img class="" src=""zU" alt="" width="500" height="400" title=""/></span></a></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">2、群聊群分享，粉丝裂变</span></p><section><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; text-indent: 2em; font-size: 16px;">用户进小程序后，引导家长自发转发至群、好友、朋友圈，方式可以是转发学生课堂动态、学校课程、拼团抢购优惠活动等信息，通过用户间的自主传递打响口碑与提升曝光度。群聊中还可以查看历史小程序的快捷入口，也就是说小程序分享入群一次后，这个群的群资料里会永久展示你的小程序，就能不停的收割群用户！</span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">而且，由于微信群、好友、公众号粉丝都是因为相同兴趣聚集在一起的，所以将小程序推荐到这些领域，能够为机构带来更多且更加精准的转化。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">还可以利用公众号关联小程序，共同运营，达到1+1>2的结果。</span></p><section><ul class=" list-paddingleft-2" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(63, 63, 63); font-family: 黑体, SimHei; box-sizing: border-box !important; overflow-wrap: break-word !important;">一个公众号可关联10个同主体的小程序，3个不同主体的小程序；</span></p></li><li><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(63, 63, 63); caret-color: red; font-family: 黑体, SimHei; box-sizing: border-box !important; overflow-wrap: break-word !important;">一个小程序可关联500个公众号；</span></p></li><li><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(63, 63, 63); caret-color: red; font-family: 黑体, SimHei; box-sizing: border-box !important; overflow-wrap: break-word !important;">公众号一个月可新增关联小程序13次，小程序一个月可新增关联500次。</span></p></li></ul></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">3、通过线下和线上的对接</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;">就如同前面所说的，线上流量你争我抢，线下流量仍有一大片空间。实际上线下扫码带来的流量并不少。例如我们教育行业，将小程序二维码放在招生海报中，扫码即可报名，当然其他各个行业也可以通过这种方式来引流。同时，使用后的小程序会留存在用户的微信当中，便于用户的下次使用，而这也就为商家引流和转化带来了机会。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;"></span></p><p> <span style="font-family: 黑体, SimHei;">爱耕云10年专注教培机构管理系统,系统覆盖教育培训机构“品牌传播、招生营销、排课管理、教务管理、数据分析、家校互动、多校区管理”等核心环节,全面提升教培机构管理和服务效率。</span></p><p><span style="font-family: 黑体, SimHei;">咨询电话：020-32038112</span></p><p><span style="font-family: 黑体, SimHei;">网址：http://aigengyun.cn/</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(63, 63, 63); font-family: 黑体, SimHei; font-size: 16px;"><br/></span><br/></p></section></p><p><br/></p></div> <div class="blank30"></div> <div class="blank30"></div> <div class="blank20"></div> <div class="blank30"></div> <!-- 投票 --> <script src="/index.php?case=vote&act=view&aid=1354"></script> <!-- 自定义表单开始 --> <!-- 自定义表单结束 --> <div class="blank60"></div> <!-- 上下页开始 --> <div id="page"> <strong>上一篇</strong><a href="show-1353.htm">使用钢琴培训机构crm进行O2O布局</a> <div class="blank10"></div> <strong>下一篇</strong><a href="show-1356.htm">国家通过“双减”意见：严禁培训机构随意资本化运作，减轻学生作业负担！</a> </div> <!-- 上下页结束 --> </div><!-- /container --> <!-- 相关文章开始 --> <div class="blank60"></div> <!-- 页面标题开始 --> <div class="title"> <h5><a><br/><br/><small>相关内容</small></a></h5> <p></p> <span>——</span> </div> <!-- 页面标题结束 --> <hr class="featurette-divider"> <div class="container list-container"> <!-- 内容列表开始 --> <div class="news-list list-border list-border-w"> <div class="list-date"> <span>08</span> 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