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<section><section><section><p></p><section><section><section><section><section><section><section><section><section><section><section><section><section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;">事实上，微信作为目前中国用户量比较大的社交软件，也算是手机互联网上较大的信息入口。于是，校方微信公众号实际上是学校移动端的官网，是用户通过“手机”这个入口来了解学校时的“虚拟校园”。但许多学校往往会忽略公众号的运作，使公众号成为“鸡肋”。那<a href="http://aigengyun.cn" target="_self">学校</a>怎样更大程度地经营这个网站呢？首先要知道公众号！</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif; text-align: center;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="padding: 0px; margin: 0px; font-size: 16px;"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;">公众号的基础设置</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;">公众号被分成服务号和订阅。大多数学校的公众号是订阅号，所以以订阅号为例。公众号的基本设置包括介绍公众号、自动回复、菜单栏甚至是公众号设计风格等内容。看起来并不显眼，但它们往往会经常出现在用户面前，直接影响用户的使用体验，从而影响我们的机构形象。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="padding: 0px; margin: 0px; font-family: 宋体; font-size: 16px;"> </span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;">1.公众号介绍</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;">定位：学校标志，树立学校的第一印象。要求：简练、统一地传达学校品牌信息，以及学校所能提供的内容价值。在做好品牌展示的同时，为顾客建立正确的心理预期。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="padding: 0px; margin: 0px; font-family: 宋体; font-size: 16px;"> </span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;">2.关注自动回复</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;">定位：前台接待处错误演示：在关注中自动回复中添加了大量介绍。需求：保留顾客，“猜测”顾客的需求，并通过自动回复顾客。所需包含问候语、简单的自我介绍和关键字回复或文字超链接，这些都能告诉顾客如何获得所需内容。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="padding: 0px; margin: 0px; font-family: 宋体; font-size: 16px;"> </span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif; text-align: center;"><br/></p><p style="text-align:center"><a href="http://aigengyun.cn" target="_self"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;"><img src="" title="" alt="" width="547" height="566"/></span></a></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;">3.消息自动回复</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;">要求：自动回复设置包括以下三个内容：1。具体的个人联系信息可以是电话或微信号，以便客户可以联系学校；2。学校课程或活动的注册方式，因为客户可能会被这两个内容所吸引；3。引导客户查看其他可能感兴趣的内容，并延长客户的停留时间。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="padding: 0px; margin: 0px; font-family: 宋体; font-size: 16px;"> </span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;">4.菜单栏</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;">地点：机构展示栏要求：关于菜单栏，我们至少要展示四个内容：1.公共号的精良内容；2.基本课程产品简介；3.优秀学员的展示；4.联系方式。使菜单栏这一关键位置“有价值、有曝光、有引流”。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif; text-align: center;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;"><span style="padding: 0px; margin: 0px; font-size: 16px;"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;">公众号定位</span></span><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;"> </span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;">影迷画像：一般说来，关注你的粉丝群主要是同行、潜在生源、父母等等。最重要的目标对象是父母。父母所关心的问题，大概可分为两类：1。子女的入学问题；2。怎样正确教育孩子。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="padding: 0px; margin: 0px; font-family: 宋体; font-size: 16px;"> </span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;">内容定位： </span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;">公众号的内容定位围绕粉丝画像属性。内容定位要结合学校的特点，同时要从家长的角度出发，不要一味地把学校的内容推出去。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif; text-align: center;"><a href="http://aigengyun.cn" target="_self"><img src="" title="" alt="" width="900" height="383"/></a></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px; padding: 0px; margin: 0px; font-family: 宋体;"> <br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(82, 91, 102); font-family: -apple-system, BlinkMacSystemFont, "SF Pro SC", "SF Pro Text", "Helvetica Neue", Helvetica, "PingFang SC", "Segoe UI", Roboto, "Hiragino Sans GB", arial, "microsoft yahei ui", "Microsoft YaHei", SimSun, sans-serif;"><span style="font-size: 16px;">微博公众号并非面向学校，而是面向家长。唯有通过微信公众号中获取父母想要的东西，他们才会加更加忠于学校，与学校成为朋友，下一笔买卖就是理所当然。</span></p></section></section></section></section></section></section><ul class=" list-paddingleft-2" style="list-style-type: 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